privacy policy

Introduction

At MarketHouseLX ("we," "us," "our"), protecting your privacy is a top priority. This Privacy Policy outlines in detail how we collect, use, share, and safeguard your personal information when you interact with our website, markethouselx.com, or use our services. We are committed to complying with applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

1. Scope and Application

This Privacy Policy applies to all users of our website and services, including visitors, customers, and business partners. By accessing or using our website and services, you consent to the collection, use, disclosure, and other handling of your information as described in this policy.

2. Information We Collect

We collect various types of information depending on how you interact with our website and services, including:

- Personal Information: This includes information that identifies you personally, such as your name, email address, phone number, postal address, payment details (e.g., credit card numbers), account credentials (e.g., username and password), and any other information you provide directly when creating an account, making a purchase, or communicating with us.

- Transactional Information: Details about transactions you carry out through our website and the fulfillment of your orders, such as the products or services purchased, the date and time of purchase, and any special instructions or preferences.

- Usage Data: Information about your interactions with our website, such as your IP address, device identifiers, browser type, operating system, referring URLs, pages visited, date and time of access, and other similar data. This helps us understand how you use our website and tailor our services to your needs.

- Geolocation Information: If you allow it, we may collect information about your precise or approximate location to provide location-based services, such as local shipping options or store locations.

- Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to collect data about your browsing activities on our website and across third-party websites. Cookies help us remember your preferences, personalize your experience, and improve our services. You can manage cookie preferences through your browser settings.

3. How We Use Your Information

We use the information we collect for a range of purposes, including:

- Providing and Improving Services: To process your transactions, fulfill your orders, provide customer support, manage your account, and improve our website and services. This includes using your data to ensure the functionality, security, and performance of our services.

- Personalization: To customize your experience on our website by delivering relevant content, product recommendations, and marketing communications tailored to your interests.

- Marketing and Advertising: To send you marketing communications, promotional offers, newsletters, and other information about our products and services that we believe may be of interest to you. We may also use your information to display targeted advertisements on our website or third-party platforms. You can opt-out of these communications at any time by following the unsubscribe instructions in the email or contacting us directly.

- Analytics and Research: To analyze user behavior and preferences, conduct market research, and develop new products and services. This includes using third-party analytics tools to track and analyze how you use our website and services.

- Security and Fraud Prevention: To protect our website, services, and users from unauthorized access, security breaches, and other harmful activities. We monitor and analyze usage patterns to detect and prevent fraudulent activities and enforce our terms and conditions.

- Legal and Regulatory Compliance: To comply with applicable laws, regulations, and legal processes, including responding to subpoenas, court orders, and other lawful requests from authorities. We also use your information to enforce our rights, protect our operations, and pursue available remedies.

4. Sharing Your Information

We respect your privacy and do not sell your personal information. However, we may share your information with third parties under the following circumstances:

- Service Providers and Business Partners: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, order fulfillment, customer support, data storage, marketing, and analytics. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.

- Affiliates and Subsidiaries: We may share your information with our affiliates and subsidiaries to provide you with a seamless experience across our products and services, including for marketing purposes. These entities are required to protect your information in accordance with this Privacy Policy.

- Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the new owners or other parties involved in the transaction. We will notify you of any such transfer and any choices you may have regarding your information.

- Legal Requirements and Protection: We may disclose your information if required to do so by law or in response to a valid legal process, such as a subpoena, court order, or government request. We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of our users, employees, or the public.

- Consent: We may share your information with third parties when you give us your explicit consent to do so. For example, if you participate in co-branded promotions or contests, we may share your information with the third-party partners involved.

5. Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

- Right to Access: You have the right to request access to the personal information we hold about you, including details on how we use and share your information.

- Right to Rectification: You have the right to request that we correct any inaccuracies or incomplete information in your personal data.

- Right to Deletion: You can request the deletion of your personal information, subject to certain exceptions where we are required or permitted by law to retain the data.

- Right to Restriction: You may request that we limit the processing of your personal information under certain circumstances, such as if you contest the accuracy of the data or object to its processing.

- Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to have it transmitted to another data controller where technically feasible.

- Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or for reasons related to your particular situation.

- Right to Withdraw Consent: If you have provided consent for the processing of your personal information, you can withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

- Right to Opt-Out of Sale of Personal Information: If you are a California resident, you have the right to opt-out of the sale of your personal information. While we do not sell your personal information, we respect and adhere to this requirement as applicable.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws and within a reasonable timeframe.

6. Data Security

We are committed to ensuring the security of your personal information and have implemented appropriate technical and organizational measures to protect it from unauthorized access, use, alteration, or destruction. Our security practices include encryption, secure data storage, access controls, regular security assessments, and staff training on data protection best practices. While we strive to protect your information, please be aware that no security measures are infallible, and we cannot guarantee the absolute security of your data.

7. International Data Transfers

As a global company, MarketHouseLX may transfer your information to, and store it in, countries outside of your home country, including the United States. These countries may have different data protection laws that may not be as protective as those in your country. However, we take steps to ensure that your information is treated securely and in accordance with this Privacy Policy, including implementing data transfer agreements and other legal mechanisms where required.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the purposes for which it was collected. For example, we may retain your account information for as long as your account is active and for a reasonable period thereafter, in case you decide to reactivate your account. We may also retain certain information for longer periods as required by law or for legitimate business purposes.

9. Third-Party Links and Services

Our website may contain links to third-party websites, services, and applications that are not operated by us. These links are provided for your convenience, and we are not responsible for the content, privacy practices, or security of these third parties. We encourage you to review the privacy policies of any third-party sites you visit before providing them with your personal information.

10. Children’s Privacy

Our website and services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe that we might have collected information from a child under 16, please contact us at [email protected].

11. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities on our website and across other websites. This data is used to personalize your experience, analyze trends, track users' movements around the site, and gather demographic information. Cookies allow us to recognize your device, remember your preferences, and improve your experience on our site. You can control the use of cookies through your browser settings, and you may disable cookies at any time. However, disabling cookies may affect the functionality of our site.

- Types of Cookies We Use:

- Essential Cookies: These cookies are necessary for the operation of our website. They enable you to navigate our site and use its features, such as accessing secure areas.

- Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. These cookies help us improve the performance and functionality of our website.

- Functional Cookies: These cookies allow our website to remember choices you make, such as your language or region, to provide enhanced and personalized features.

- Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help limit the number of times you see an ad and measure the effectiveness of ad campaigns.

- Third-Party Cookies:

- We may allow third-party service providers to set cookies on your device for advertising and analytics purposes. These third-party cookies enable the delivery of customized advertisements and the tracking of ad performance. Third-party cookies are subject to the privacy policies of the respective providers.

12. Managing Your Cookie Preferences

You have the option to accept or decline cookies by adjusting the settings in your web browser. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Additionally, you can clear cookies that have already been set. However, disabling or deleting cookies may prevent you from taking full advantage of our website's features.

- Instructions for Managing Cookies:

- Google Chrome: Go to Settings > Privacy and Security > Cookies and Other Site Data.

- Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data.

- Safari: Go to Preferences > Privacy > Cookies and Website Data.

- Microsoft Edge: Go to Settings > Cookies and site permissions.

13. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites with which the browser communicates. There is currently no universally accepted standard for how to interpret DNT signals, and therefore, we do not respond to DNT signals at this time. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

14. International Data Transfers

As part of our global operations, MarketHouseLX may transfer your personal information to, and store it in, countries outside of your home country, including countries that may not have the same level of data protection laws as your home country. However, we take appropriate steps to ensure that your information is treated securely and in accordance with this Privacy Policy, regardless of where it is processed.

- Data Transfer Mechanisms:

- We rely on a variety of legal mechanisms to ensure the lawful transfer of your data, including standard contractual clauses approved by relevant regulatory authorities, consent from the data subject, or other legally permissible grounds.

15. Third-Party Analytics and Advertising Services

We use third-party service providers, such as Google Analytics, to help us analyze how users interact with our website and services. These providers may collect information about your use of our site and other websites over time, including your IP address, device identifiers, web browser, and activity on our site.

- Google Analytics: We use Google Analytics to collect and analyze information about the usage of our website and to report on activities and trends. Google Analytics may use cookies to collect information about your use of our website. You can opt out of Google Analytics by visiting the Google Analytics opt-out page.

- Advertising Networks: We partner with third-party advertising networks to display advertisements on our website or manage our advertising on other sites. Our advertising partners may use cookies and web beacons to collect information about your activities on this and other websites to provide you with targeted advertising based on your interests.

16. Social Media Features

Our website may include social media features, such as the Facebook "Like" button and widgets like the "Share This" button or interactive mini-programs. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted either by a third party or directly on our website. Your interactions with these features are governed by the privacy policy of the company providing them.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will notify you by updating the date at the top of the policy and, in some cases, we may provide additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

18. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). These rights include the right to know what personal information we collect, how we use that information, and your rights to access, delete, and opt-out of the sale of your personal information.

- Categories of Personal Information Collected: We collect personal information in the following categories: identifiers (such as name and email address), commercial information (such as purchase history), internet or other electronic network activity information (such as browsing history), geolocation data, and inferences drawn from the above.

- Exercising Your CCPA Rights: To exercise your rights under the CCPA, you can submit a request by contacting us at [email protected]. We may require you to verify your identity before processing your request.

- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices, or provide a different level or quality of services if you exercise your rights under the CCPA.

19. Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or your rights, please contact us at:

MarketHouseLX

Email: [email protected]